Kroger Product Development Expands Into Health and Beauty
The Company’s focus on innovation and product growth in the Personal Grocery markets have lead to the acquisition of two of the fastest-growing foodservice providers in the industry, namely; Kroger and Supervalu. Each company’s management team has highlighted the need to expand its market share through an aggressive expansion program.
The acquisition of Supervalu by Kroger will help these corporations address two of their larger retail competitors, namely; Wal-Mart and grocery store chain grocer Safeway. Supervalu’s sales growth has been slower than expected in the past year, however, the strong sales performance of its consumer products division, namely: Shampoo, Shave & Makeup, and Baby Care division have contributed to this poor sales performance. In addition, Supervalu expects its franchisees to continue to perform with increased profitability as the company expands into new markets.
The acquisitions of Supervalu and Superlink allow Kroger to accelerate its growth in the personal care category. Supervalu is a publicly held, American depository institution, and is the largest single private owner of health care products in the country. Its territory includes a number of personal care brands including Vistaprint, L’Amore Paris, and Driclo. In addition, Superlink is one of the fastest growing national home-improvement retail franchises.
The pace of growth at both of these companies is driven by their ability to develop products that are designed to meet the personal care needs of consumers. Through a combination of intellectual property and product development, Supervalu and Superlink are positioned to accelerate growth in their respective segments. Both companies are committed to investing in the future of their business and have plans to increase their investment and turnover rates at their existing stores. They expect to reach critical success within the next few years, as they continue to diversify their portfolio of product development activities.
What is the Kroger Product Development Processes?
The Kroger Company is a huge corporation, and they are quite dominant in the grocery store market. They have many stores all across the United States, as well as ones in Canada, Mexico, and several international countries. At this point in time, their product line is focused primarily on cash-and-carry, because they are a very successful company that is able to grow because of their strong competition. In order to have a good success rate when it comes to their merchandise, they must be able to follow a certain development process, or they will not be successful.
The development process begins with product development, which involves looking at the needs of the market, as well as coming up with new products that will meet or exceed the current needs. Once these needs have been identified, the next step is to develop production processes, and this can take many forms. For instance, if they have a popular product, such as a great-smelling coffee creamer, then they need to create a way to make sure that customers who purchase this product from them get their coffee right away. They may decide to implement a refrigeration facility for this particular product, or they may simply outsource the cold-press method of coffee brewing. Either way, once the production process has been developed, it is tested, and then it is ready to be sold.
Once the development process is complete, the company must then implement it. This usually includes training of current staff, and this is typically done through orientation sessions. These sessions are held anywhere from six months to two years, depending on the experience of the individual employee, and the needs of the company as a whole.